Retail Marketing Generalist

The Retail Marketing Generalist supports the planning, development, and execution of in-store and cross-channel marketing initiatives across the retail footprint. This role manages marketing project intake, develops clear and actionable marketing briefs, coordinates creative and production workflows, and ensures marketing assets are accurate, brand-aligned, and delivered on time. The position partners closely with Operations, Merchandising, Loyalty, Food Service, Creative Services, and external vendors to drive consistent execution and a strong in-store guest experience. The Retail Marketing Generalist also contributes to continuous improvement through campaign reporting, field insights, and process optimization, helping ensure marketing programs are effective, scalable, and operationally sound.

At Global Partners, business starts with people. Since 1933, we’ve believed in taking care of our customers, our guests, our communities, and each other—and that belief continues to guide us.

The Global Spirit is the cornerstone of our commitment to success. As a Fortune 500 company with 90+ years of experience, we’re proud to fuel communities—responsibly and sustainably. We show up every day with grit, passion, and purpose—anticipating needs, building lasting relationships, and creating shared value.

Your Role, Your Impact

• Manage promotional and marketing requests from intake through execution, ensuring clear requirements, timelines, and prioritization.
• Develop comprehensive marketing and creative briefs that outline objectives, audiences, messaging, deliverables, specifications, and execution requirements.
• Support all facets of new store openings and refreshes, from campaign planning to signage installation.
• Review proofs and final assets to ensure brand consistency, correct specifications, and alignment with approved strategies.
• Support development and deployment of in-store marketing assets and content, including signage and other physical or digital touchpoints, ensuring timely refreshes and consistency across locations.
• Collaborate cross-functionally with Merchandising, Category Management, Food Service, Loyalty, and Operations to validate details, timelines, and setup requirements.
• Partner with Operations to support launch readiness, installation coordination, and consistent field execution across the retail footprint.
• Maintain and organize key marketing information around digital signage, assets, and playlists. ·
• Support and traffic app content and asset development, acting as the clearinghouse for app creative needs.
• Gather field feedback, performance data, and operational insights to evaluate campaign effectiveness and identify opportunities for improvement. ·
• Support campaign reporting and analysis, contributing recommendations to optimize future promotions and workflows. ·
• Provide support on additional cross-channel marketing initiatives and ad-hoc projects as needed.

Qualifications

• Bachelor’s degree required, preferably in marketing, communications, business, or related field or equivalent experience.
• At least three [3] years of hands-on marketing experience, 1-2 years of developing and implementing marketing strategies, preferably within the retail or hospitality industry.
• Experience writing creative briefs, working with designers and a thorough understanding of the creative process
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Trustworthy and reliable
• Proactive and ambitious

Pay Range

$73,600.00 - $110,400.00

The pay range for this position is outlined above. The final amount offered at the start of employment is determined based on factors including, but not limited to, experience level, knowledge, skills, abilities and geographic location, and the Company reserves the right to modify base salary at any time, including for reasons related to individual performance, Company or individual department/team performance and market factors.

Our Commitments to You

Competitive Pay - We offer competitive salaries and opportunities for growth within.

Health & Wellness - Medical, Dental, Visions and Life Insurance. Along with additional wellness support.

The Road Ahead – We offer 401k and a match component. We also provide tuition reimbursement; this benefit is offered after 6 months of service.

Professional Development – We value lifelong learning and have many internal development programs and access to other on-demand learning for continued career growth.

These commitments are offered to employees in permanent roles, as part of our support for long-term growth and success

What to Expect From the Hiring Process

We value passion and potential. Please apply if you’re qualified and interested—we’d love to hear from you.

A member of our Talent Acquisition team will review your application and may connect you with the hiring manager if your experience is a strong match.

Interviews are conducted virtually and in person, depending on the role. We’ll provide more details about next steps if selected to move forward.

Global Partners LP is an equal opportunity employer. We foster a company culture where ideas from all people help us grow, move and thrive. We embrace the diversity of all applicants and do not discriminate against race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. If you have a disability and need an accommodation to apply, please contact our recruiting department at 781-747-9675 or 781-7GP-WORK.

Disclaimer. At Global Partners, we don't use lie detector tests for any employment decisions. We follow all the rules and regulations, so we need to let you know. In Massachusetts, it's illegal to require or administer a lie detector test as a condition of employment of continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.